Ages 18-24 is a tagert demographic for many companies and brands. The studient members of this target group are early adopters of brands. products or services which they continue to be loyal to over many years to come. moreover, tehy lage and wide social networks where they spread the word about brands, product and services they love easily. What`s more, they spread the word among are other college students, which helps build brand awareness via peer to peer recomendations.
So, what`s so challenging about this target group? You know where they are-on the college campus. it is easy to locate them, but garnering their attention in a world filled marketing messaging is quite challenging. Here`s how you can be heard over the consistent college marketing noise making yourself heard with a difference : in competitive market, where everyone is tryng to make a presence on campus, you need to be different to be heard above the clutter. simply passing out flyers or placing ads does not work anymore. You need to offer something enganging and thet students want to grab their attention.
Partnership: Yet another place where you can find students is on off-campus clubs, restaurants, cofee shops and more. Why not partner with them to engage the student audience? Flaunt your brand more name on the cofee mugs, stick posters on walls of cofee shops, etc.
Spread the word : Spread the word from student to students. student brand ambassadors know what other students want and know how to speak to them without turning them off from your brand. Promote an "engaging" product even the best on-campus marketing campaigns will fail if the product does not interest the target group. Do you think a washing machine brand can garner attention on campus?.
Certainly not: as student are not direct users of this product as they have laundry stations in their bulidings. Conversely, a clotinh or sports brand can create interest for students. So only choose on campus marketing if you have a product which interest this age demographic.
Brand Ambassadors: Students are mos influenced by their friends and peers. even expert marketers cannot influence students as much as student themselves. recruiting brand ambassadors to represent, speak about and spread the word aboout your brand or product is cmplete "win-win" strategy. These brand ambassadors are on-campus influencers who have a wide network and a compelling and engaging attitude. In a fun-filled and engaging way fail at identifying such influencential students. Promotional staffing companies have the expert eye to identity these students. you can therefore, hire their services to ensure your on campus marketing campaigns are succesful.
As these ambassador are well-versed with all college activities, student behaviour, and likes and dislikes, they can plan, implement and executed effective and succesful on-campus marketing campaigns. For instance: They know the popular hang-outs of student. therefore, they can suggest where posters can be best noticed on-campus. All these events will show result when executed on-campus. However, you need proper staff to carry out these events successfully. Promotional staffing companies recruit the right staff to carry out the on-campus events succesfully. They possess the expertise to identity and recruit the right students for the right job.
So, what`s so challenging about this target group? You know where they are-on the college campus. it is easy to locate them, but garnering their attention in a world filled marketing messaging is quite challenging. Here`s how you can be heard over the consistent college marketing noise making yourself heard with a difference : in competitive market, where everyone is tryng to make a presence on campus, you need to be different to be heard above the clutter. simply passing out flyers or placing ads does not work anymore. You need to offer something enganging and thet students want to grab their attention.
Partnership: Yet another place where you can find students is on off-campus clubs, restaurants, cofee shops and more. Why not partner with them to engage the student audience? Flaunt your brand more name on the cofee mugs, stick posters on walls of cofee shops, etc.
Spread the word : Spread the word from student to students. student brand ambassadors know what other students want and know how to speak to them without turning them off from your brand. Promote an "engaging" product even the best on-campus marketing campaigns will fail if the product does not interest the target group. Do you think a washing machine brand can garner attention on campus?.
Certainly not: as student are not direct users of this product as they have laundry stations in their bulidings. Conversely, a clotinh or sports brand can create interest for students. So only choose on campus marketing if you have a product which interest this age demographic.
Brand Ambassadors: Students are mos influenced by their friends and peers. even expert marketers cannot influence students as much as student themselves. recruiting brand ambassadors to represent, speak about and spread the word aboout your brand or product is cmplete "win-win" strategy. These brand ambassadors are on-campus influencers who have a wide network and a compelling and engaging attitude. In a fun-filled and engaging way fail at identifying such influencential students. Promotional staffing companies have the expert eye to identity these students. you can therefore, hire their services to ensure your on campus marketing campaigns are succesful.
As these ambassador are well-versed with all college activities, student behaviour, and likes and dislikes, they can plan, implement and executed effective and succesful on-campus marketing campaigns. For instance: They know the popular hang-outs of student. therefore, they can suggest where posters can be best noticed on-campus. All these events will show result when executed on-campus. However, you need proper staff to carry out these events successfully. Promotional staffing companies recruit the right staff to carry out the on-campus events succesfully. They possess the expertise to identity and recruit the right students for the right job.
